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Social, political, and technological changes have forced changes in the contemporary Moroccan linguistic landscape. In print media, advertising, music, fictional writing, and translation, Moroccan Arabic (d膩rija) is being written in a variety of ways that point to a shift in perceptions and usage of d膩rija in daily Moroccan life. In this article, I provide a discussion of recent developments in the use of d膩rija in writing, and discuss how this evolving situation is articulated by intellectuals, journalists, publishers, fiction writers, and translators.